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Whether your Clients book treatments for self-care, skin care, relaxation — or a combination of all three — they visit your spa knowing they will leave their appointment looking and feeling better. And while ideally they will see you in person as often as possible, the best way to keep them coming back is to send Clients home with recommendations for products that will help extend the benefits and results from their spa treatments. After all, long-term skin care results are not achieved in the treatment room alone.
There are a few simple steps that you can take to make sure you and your Clients get the most out of your time together — and that those benefits extend far beyond the spa. Read on for some simple and useful tips that will allow you to make your Clients happy while increasing your sales.
While your Clients undoubtedly leave their treatments with a glow, we all know that long-term skin care goals require more than just regular spa visits. Building on post-spa results requires some home care, which is why equipping them with the tools to maintain their results between appointments is an important part of the process.
Did you know that 89% of retail customers welcome home care recommendations and that over 85% of spa Clients reported purchasing skin care products after being given recommendations by spa staff? In other words, Clients want to be educated about how to make their post-appointment results last and they’re happy to spend money to make that happen. By recommending retail products to Clients, you can help them attain their beauty goals while you achieve your sales goals. So how do you go about it? We’ve outlined some best practices that will make the process as smooth as your skin after a body wrap.
Having your Client fill out a skin care consultation form is a great first step in getting to know their needs, concerns, preferences and habits. All of these details will help you zero in on the best spa treatment to meet those needs, as well as the products to recommend for home use. Eminence provides tools like the custom Eminence Skin Care Consultation Form and Home Care Routine Cards which help spa professionals create at-home protocols that will address Clients’ skin concerns and goals.
Ask questions to get to the root of their problems or pain points. It can be helpful to get a feel for the types of products they have used in the past, including what they liked or disliked and why. If you have a list of questions prepared, this will help you fine-tune the home care protocol and suggest products that will help your Client achieve their skin and self-care goals.
Some Clients love to hear all about their treatments in real time. They’re eager to learn which products you’re using and why, and to ask questions about their own specific skin. This kind of play-by-play also allows you to tweak the treatment based on things like scent and texture preferences, as well as optimal outcomes. The more they enjoy the treatment and hear about the benefits of the products you’re using, the more likely they are to make a purchase on their way out.
February 23, 2023
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